Robin Hood Multifoods - Calexis Advertising & Marketing Counsel

Use of double space ad to add impact

» Key Problem
Robin Hood wanted to introduce a new trans fat free bread mix to the Bakery trade.

» Creative Strategy
Create a brand that makes sense of No trans fats.

» Market Results
Launch is meeting objectives

» Executional Elements

Name and Logo
Print
Trade Show Event (Bakery Night in Canada)

» Key Strategic Insights

Connote purity and strategically reinforce high quality and leadership of Robin Hood Multifoods.
Brand allows for future product additions.